Monday, January 18, 2010
Would you like to buy a golf's membership card
On the membership card to buy, sell, appreciation, depreciation argument has been discussed in Mainland China for more than a decade. The majority of consumers understood the secret after buying the cards. Here, we opened the golf membership’s "Pandora's" Box for these people who eager to invest. A growing number of golfers have confusion: I like to play, but it cost too much to play as a visitor or guest. Should we buy a membership card? How to choose it? What kind of membership card will
bring added value? Next, we will carry out a detailed analysis from many aspects.
Golf Clubs Category: there are two styles: one is a private club; the other is a public golf course.
Public golf course is not selling membership cards and only offer cheaper price. Currently in China, there are few public courses, because it need more support, such as land acquisition and tax policy support. Private clubs are relatively common around the world. In the West, there are two specific forms.
Firstly: Members are also one of the shareholders, who gains the burden of the club’s operation and losses, the club's management commissioned by the Council by the members of the club or authorize a management company or institution management, or even a particular manager (for example, Augustus tower Hootie Johnson). This high private club, non-members not allowed to enter.
Secondly: members are out of charge of income and losses, but only enjoy the right of using the club’s facilities. In the mainland, because the public ownership of land and the other special circumstances, so most of the club memberships are this form of management. Membership card of the Value Analysis According observating and researching on the value of membership cards for many years, we can summarize and analyzed the forms of membership from the following aspects of:
1. Land Experience: This is the most important factor to evaluate the membership card’s price. China is a socialist country, land is public ownership and the owner can use it for a number of years. The longer life, the higher price. This point can be seen from the validity of the contract. If a club membership card without a contract agreement, it is an incomplete contract which has the risk in the mainland. There are three natures of using land: acquisition, rental and allocation of land (there is no such land acquisition form now).
2. Location: The closer from the city center, the more expensive of the land. It is more expansive for the place which the buyers and the users can walk to.
3. The scale of planning: the larger the pitch, the more holes, it cost more.
4. Membership card quota restrictions: The fewer of the membership, the higher price.
Besides, there are some natures as follow: Terms of transfer, bid price , monthly fee, Preferential rights, Management, The company's financial position and so on.
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